コトホギデザイン

MKS ロゴ

2021
広島県福山市にあるファクトリー「MKS」のロゴ。シンボルは、三人の創業者の頭文字でもある「M」「K」「S」を組み合わせて、立方体をモチーフにファクトリーを表したもの。ロゴタイプは、それぞれ、縦の対称軸をもつ線対称、横の対称軸をもつ線対称、点対称という異なる構造をもとに制作し、ひとりひとりの個性を象徴するかたちに。三人が力と心を合わせて豊かな暮らしや環境に貢献していくというコンセプトを表現しました。
This logo was designed for MKS, a factory located in Fukuyama city, Hiroshima prefecture. When designing, our intention was for the logo to embody the concept of the three founders' minds working together and their efforts to contribute to an affluent society and environment. We created the symbol by combining the letters M, K and S, which are also the three founders' initials, to express the factory with a motif of a cube. The logotype is composed of three different structures to symbolize each of their personalities; vertical line symmetry, horizontal line symmetry and point symmetry.

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Art Direction & Design
Naoki Ikegami(KOTOHOGI DESIGN)

Copy Writing
Naoko Kojima(KOTOHOGI DESIGN)

Client
MKS
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